Privacy policy

Effective Date: 03/05/2025

1. Introduction & Scope

Welcome to TravelSmart Morocco! We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website travelsmartmorocco.com or use our services.

This policy applies to all information collected through our website, as well as any related services, sales, marketing, or events. Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.

2. Information We Collect

Information You Provide to Us

When using our services, you may provide us with certain personal information, including:

  • Identity Information: Name, date of birth, gender, passport details
  • Contact Information: Email address, phone number, mailing address
  • Account Information: Username, password, profile preferences
  • Booking Information: Travel dates, accommodation preferences, special requirements
  • Payment Information: Credit card details, billing address, bank information
  • Communication Data: Inquiries, feedback, and other information when you contact us
  • Marketing Preferences: Your preferences for receiving marketing communications

Information We Collect Automatically

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

  • Technical Data: IP address, browser type and version, device type, operating system
  • Usage Data: Pages visited, time spent on pages, links clicked, search queries
  • Location Data: General location based on IP address or more precise location if permitted
  • Cookies and Similar Technologies: Data collected through cookies, web beacons, and similar tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

  • To Provide Our Services: Processing bookings, facilitating payments, arranging travel services
  • To Communicate With You: Sending booking confirmations, updates, and responding to inquiries
  • To Personalize Your Experience: Customizing content and recommendations based on your preferences and past behavior
  • To Improve Our Services: Analyzing usage patterns to enhance website functionality and user experience
  • To Send Marketing Communications: Sharing promotional offers, newsletters, and updates about our services (where permitted)
  • To Ensure Security: Detecting and preventing fraud, unauthorized access, and other harmful activity
  • To Comply With Legal Obligations: Responding to legal requests, court orders, and legal processes

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about how you use our website. Cookies are small text files stored on your device that help us improve your experience.

Types of Cookies We Use

  • Necessary Cookies: Essential for the website to function properly
  • Preference Cookies: Remember your settings and preferences
  • Analytics Cookies: Help us understand how visitors interact with our website
  • Marketing Cookies: Track your browsing habits to deliver targeted advertising

Cookie Management

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. However, if you block essential cookies, certain features of our website may not function properly.

5. Third-Party Sharing

We may share your personal information with the following categories of third parties:

  • Travel Service Providers: Hotels, transportation companies, tour operators, and other service providers necessary to complete your booking
  • Payment Processors: Third-party services that process your payments
  • Analytics Providers: Companies that help us analyze website usage and performance
  • Marketing Partners: Services that assist with our marketing efforts
  • IT Service Providers: Companies that provide technical infrastructure and support

We share information only as necessary and require our partners to respect your privacy and secure your data. We do not sell your personal information to third parties.

6. User Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete information
  • Right to Erasure: Request deletion of your personal data (subject to certain conditions)
  • Right to Restrict Processing: Request that we suspend processing of your data
  • Right to Data Portability: Request transfer of your data to another service provider
  • Right to Object: Object to processing of your data, particularly for direct marketing
  • Right to Withdraw Consent: Withdraw previously given consent at any time

To exercise these rights, please contact us at [email protected]. We will respond to your request within the timeframe required by applicable law.

Marketing Communications

You can opt out of marketing communications at any time by:

  • Clicking the “unsubscribe” link in any marketing email
  • Emailing [email protected] with “UNSUBSCRIBE” in the subject line
  • Updating your preferences in your account settings

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you
  • Whether there is a legal obligation to which we are subject
  • Whether retention is advisable in light of our legal position (such as for statutes of limitations, litigation, or regulatory investigations)

Specifically:

  • Account Information: Retained while your account is active
  • Booking Records: Kept for 7 years to comply with tax and financial regulations
  • Marketing Data: Retained until you unsubscribe or withdraw consent
  • Analytics Data: Retained in aggregated form for up to 26 months

8. Security Measures

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of sensitive data
  • Secure HTTPS protocol for all website transactions
  • Regular security assessments and updates
  • Access controls limiting who can access personal data
  • Staff training on data protection and security

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. International Transfers

If your data is transferred outside your country (e.g., to servers or service providers), we use safeguards such as Standard Contractual Clauses to ensure your rights remain protected.

When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission
  • Ensuring recipients are in countries with adequate data protection determinations
  • Obtaining your explicit consent for the transfer when required

10. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected]. If we discover we have collected personal information from a child without parental consent, we will promptly delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy frequently to stay informed about how we protect your information.

Material changes will be posted prominently, and when appropriate, we may notify you by email or when you next log in to our website.

12. Contact Information

If you have questions, concerns, or requests related to this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]

If you are located in the EU and have unresolved concerns, you also have the right to complain to your local data protection authority.